Recycling Pains

Declining recycling rates, despite the increased efforts in global sustainability push.

Dropping Recycling Rates

Domestic recycling rate at all time low of 11% in 2024.

Contaminated Recyclables

An estimated 40% of what goes into recycling bins cannot be recycled due to contamination.

Improper Handlings

Recycables often ends up being dispposed as general waste.

Inconvenient and Inaccessible

Recycling is actually not very accessible, with recycle bins typially outside our houses, leading to recyclables often end up in general waste bins.

Sustainable Recycling with Ease

Ease digitalise recycling to encourage public participation, enhance handling and enabling sustainability goals to be met.

Easing the Big Recycling Gap

Singapore's 2030 target is to raise the domestic recycling rate from the current 11%(2024) to 30%, Ease recycling platform will be the key enabler.

Three blue recycling bins are positioned on a sidewalk against a building with closed metal shutters. The bins display a yellow 'M' logo and the one on the far right is overfilled with cardboard boxes.
Three blue recycling bins are positioned on a sidewalk against a building with closed metal shutters. The bins display a yellow 'M' logo and the one on the far right is overfilled with cardboard boxes.
Easing Recycling for the Public

Simply pack your recyclables, snap a photo and be rewarded for recycling.

A large container is filled with various types of cans and bottles, mostly metal, which appear to be recyclable waste. It is placed on the back of a truck, positioned on a grey concrete surface.
A large container is filled with various types of cans and bottles, mostly metal, which appear to be recyclable waste. It is placed on the back of a truck, positioned on a grey concrete surface.
Piles of compacted plastic bottles and containers, with one stack appearing blue and the other brown and green, are placed side by side on a grassy surface.
Piles of compacted plastic bottles and containers, with one stack appearing blue and the other brown and green, are placed side by side on a grassy surface.
Easing the Handling Gap

Incentive based new recycling eco-system enables anyone to a proper recyclable collector.

Easing the Rewards Distriction

Trash to Cash! Every participant is rewarded accordingly.